The A/B Smartly Docs
Booking.com and Netflix's experimentation culture without the big investment.
Unlimited Potential for Growth
Run thousands of simultaneous A/B tests across your entire infrastructure with reliable results. A/B Smartly helps you plan to avoid experiment interactions and detects interactions for you when they happen.
No Flickering, No Lags
Third-party platforms can result in performance issues like flickering or lags. It's very difficult to experiment if the process harms some of your key conversion drivers — user experience and page load times.
Let your designers, engineers or complete product teams be in control of A/B testing. Run tests across the entire infrastructure, from apps to websites to email to ML models and beyond.