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Goal Unique Count

Overview​

Counts how many unique users triggered a goal event at least once.

Examples​

context.track("purchase", {
  price: 1000,
  order_number: "0000982532",
  product_id: "ABC123",
  category_id: "ZYZ123"
});

From this event, a Unique purchasers metric could be created. This metric counts how many distinct users triggered the purchase event, regardless of how many times they purchased.

A filtered version such as Unique purchasers (Category ZYZ123) would count only users who purchased from category ZYZ123.

Good to know​

  • Great for conversion-style metrics.
  • More stable than total counts since each user counts once.
  • Does not capture purchase volume per user.