Time to Achievement

Overview

Measures how long it takes a user to reach a specific goal after entering an experiment.

Examples

context.track("purchase", {
  price: 1000,
  order_number: "0000982532",
  product_id: "ABC123",
  category_id: "ZYZ123"
});

A possible Time to Achievement metric created from this event could be Time to first purchase.

Good to know

• Great for understanding friction and delays in the user journey.
• Can be skewed by users who never reach the goal.
• Can have a very long tail.